Transformational CHANGE – EXPONENTIAL GROWTH IN MULTIPLE INDUSTRIES
· Executed company culture enhancement initiatives by increasing colleague engagement with a positive mental attitude, data-driven, customer-focused, and goal-orientated approach. (Miracle-Ear & US REVI Rentals)
· Transformed outbound call center’s productivity with a year-over-year increase from $35,000 per month to over $350,000 per month in revenue. (Miracle-Ear)
· Centralized inbound calls to a telemarketing team. Developed an evidence-based script that led to an improvement in conversions of appointments from 60% to 90%. (Miracle-Ear)
· Authored data-heavy SWOT analysis, evidence-based scripts, and strategic operational plans to facilitate process improvements. (Miracle-Ear, US REVI Rentals, Eaton Properties, Inc.)
CUSTOMER & COLLEAGUE RETENTION
· Spearheaded initiative toincrease customer retention. Results from the strategic plan increased retention rates from 60% to 75% and customer re-sell rates by 1003% year-over-year. (Miracle-Ear)
· Exceeded employee retention goals. Reduced turnover by 25% by designing performance reward programs, social team engagement platforms, and data-focused celebrations. Surveyed employees felt more empowered and engaged. (Miracle-Ear)
· Succeeded in improving lease renewal rates from 82% to 95% with creative out-of-the-box solutions. (US REVI Rentals)
· Delivered complete turnaround in collections and generated $40, 000 in income per month. Developed a program to help residents apply for jobs and worked with them to understand the financial principles of budgeting. Reduced customer turnover by 35%. (Chad Nic Properties)
IDENTIFICATION OF KEY PERFORMANCE INDICATORS - DATA ANALYTICS
· Designed and redesigned marketing channel ROI reporting, marketing planning, regional team reporting, and direct response marketing tracking reports. Created weekly PowerPoints showing trends and highlighted important areas of concern. (Miracle-Ear)
· Built innovative box score reports for single-family home investors. Identified and defined all managerial KPIs. (US REVI Rentals, Eaton Properties, Professional Equities, Inc.)
MARKETING AND BRAND AWARENESS
· Created, designed, and coordinated direct mail marketing letters that resulted in a 20% ROI per mailing. (Miracle-Ear)
· Developed an online appointment setting tool. Increased revenue by $40,000+ per month. (Miracle-Ear)
· Constructed TEXT marketing programs. Increased leads from 1000 to 1200 leads per month. (US REVI Rentals)
· Designed and launched new websites, multiple landing pages, and online marketing campaigns. (Miracle-Ear, US REVI Rentals, Eaton Properties, Professional Equities, Inc.)
· Innovated new offers with loss leaders, lead magnets, and enter-to-win campaigns resulting in massive increases in leads across multiple industries. (Miracle-Ear, US REVI Rentals, Eaton Properties, Professional Equities, Inc. Your Neighborhood Nut Co.)
Revenue And Growth
· Increased revenue from $2 million to $8 million through marketing strategies and operational change growing retail store locations from 8 stores to 24 stores. Surpassed company President’s expectations by meeting this 5-year goal in under 24 months. (Miracle-Ear)
· Accelerated growth of investment into single-family homes over 1400 homes. Acquired, renovated, leased in under 12 months. Management revenue increased by $2.06 million. Homes were leased and occupied in under 180 days from the acquisition. (US REVI Rentals)
· Expanded business services to provide real-time investor reporting, construction supervision, disaster mitigation, property tax negotiation, and portfolio liquidation services. Increased management revenue by over $500,000 annually. (Eaton Properties, Inc.)
· Coordinated complete turn-around of single-family home portfolio. Increased revenue from $20,000 in losses per month to $55,000 positive net income. Stabilized cash returns. Achieved improvements in cash reserves from $0 to $45,000. (Professional Equities, Inc.)
· Grew territory from $0 to $500K+ in sales; established new markets including bakeries and hotels (Your Neighborhood Nut Co.)
· Earned #1 ranking of all U.S. sales reps for Nexxus hair care products, as well as #1 Sales Rep for J&J Beauty Supplies. Recognized by the company’s President for boosting profits 13%. (J&J Beauty Supply)
Nathan is the Founder of Priority Investing, LLC. boutique marketing and investment company. Nathan holds an MBA with an emphasis in accounting from Keller Graduate School of Management and a B.A in Nonprofit Management from Lindenwood University. In addition to his degrees, Nathan wrote the book on Leadership Coaching Nathan has been a national speaker and workshop facilitator on the topics of lifestyle, healthcare, leadership and marketing.
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